Choose a dead, dying, or defunct brand and breathe new life into it. Based
on the core meaning of the brand soul, reposition and expand it. Design a series
of products, services, or events within the theme of the new identity system.

The Evolution of the Ideal Brand

The brand Ideal was famous for producing toys for children in the 1960s and 1970s.
I kept the energetic and playful spirit and expanded it to overall services, infusing
play and learning with inspiration and allowing children to have joyful experiences.
I created a playful visual system and used five colors to differentiate services. I used
the light bulb as the main visual concept to bring back the joyful moment of play
that Ideal represented in the past.

© 2015 Paige Pei Chun Hsu. All Rights Reserved.

No part of this publication can be reproduced without express permission from Paige Pei Chun Hsu.

All the works on this website were hypothetical projects and made for educational purpose.