The Jane Goodall Institute Annual Report

Design an annual report for a publicly owned business. The annual report should work with the brand’s current identity and branding guidelines.

Come up with a concept and develop it into a visual system to be carried out throughout the book’s text, photo style and info graphics.

The Jane Goodall Institute is an international nonprofit that empowers people to make
a difference for all living things. To manifest the soul of the organization, the design direction is simple, joyful and enthusiastic. The color palette is friendly and harmonious, enhancing the institute’s hopeful personality. Colors were used to differentiate the chapters. The type settings were designed to strictly follow grids, which reflects the
down to earth spirit of the institute. The color stripes show how the institute closely interacts with nature and promotes peaceful coexistence with the animal world.

© 2015 Paige Pei Chun Hsu. All Rights Reserved.

No part of this publication can be reproduced without express permission from Paige Pei Chun Hsu.

All the works on this website were hypothetical projects and made for educational purpose.